↳ FEEL THE FISSURE
Don't Even Think About It
by George Marshall
We have all the evidence. So why aren't we acting? Brain stuff.
For you if
you care about climate change, you know the facts, and you cannot figure out why knowing the facts isn't enough to make people move
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· Paperback
Reference price shown. Other editions may be available.
Reference price shown. Other editions may be available.
Marshall is a climate communicator who spent years asking a deceptively simple question: we have the science, we have the evidence, we have the projections — so why don't people act? The answer turns out to be entirely about psychology, not information. Our brains are wired to respond to immediate threats, visible enemies, and narratives with clear heroes and villains. Climate change is distant, invisible, slow, and has no face. Marshall maps every cognitive bias and social dynamic that makes climate action so hard to sustain — and then, crucially, shows what actually works. The funniest and most useful climate book on this shelf because it treats human irrationality with affection rather than contempt.
